Aakkoset — Rejuvenating a classic Finnish sweets brand with a colourful new visual identity and packaging design.
Role: Design Direction, Strategy, Art Direction
The Aakkoset sweets are a firm favourite in Finland since the 1970s, however in recent years the packaging and branding had lost its charm. We brought back a clarity and greater visual strength to the beloved brand. Building on its heritage elements–the diamond pattern and playful alphabet letters we added a sharper design system for packaging, new approach for type, pattern and colour and launched the rebranding with a bold outdoor campaign.