Design & Creative Direction
Role: Graphic Identity, Art Direction, Messaging
Photography: Olli Häkkinen / Ääri
The brand identity reflects the material’s strong, stark aesthetic and its powerful environmental impact. At its core is an angular ‘E’ mark, constructed from interlocking hexagonal tiles, a reference to carbon’s hexagonal crystal structure and its atomic number, six. The imagery is art-directed to showcase the material’s raw beauty, while the colour palette balances high-contrast tones with warm, natural hues inspired by the product’s wood-based origins. A burnt red accent is a nod to Elementic’s heat-formed process.