Joseph Bayne
Design & Creative Direction

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Nokia — A striking visual identity, event branding and campaign for Leave No Trace, a two year event platform to promote Nokia’s connection to the snowboarding community as a key sponsor of the Winter Olympics. 
Role: Graphic Identity, Event Branding, Art Direction
Collaborators: Universal Everything (Motion Design/Ringtones) Nokia needed a way to get closer to the snowboard community and create brand awareness amongst a younger target group. We created the Leave No Trace platform name and branding for 30 events across 14 countries and launched it with an integrated campaign with outdoor, digital, TV and cinema. 

The visual identity was a bold departure from Nokia’s corporate brand, featuring a black and white dazzle pattern inspired by tracks in snow, wrapping vehicles and clothing to symbolize the transient nature of the urban tour. We even created a series of animated mobile ringtones (a first of its kind at the time) that featured on event demo devices. 

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