Design & Creative Direction
Role: Design Direction, Creative Direction, Strategy
Photography: Ääri, Duotone, Lina Jelanski, Mikko Ryhänen
From core brand elements to application guidelines, the evolution spanned—brand imagery, iconography, motion design, publications, signage, website design, event design, social media, presentations, workwear, and vehicle branding. At the heart of it all is a digital brand tool, ensuring that Metsä Group’s identity remains cohesive and agile—empowering brand steering at scale.