Metsä Wood — An elegant image series and video presenting Metsä’s plywood building material in a new light.
Role: Creative Direction
Collaborators: Carl Bergman (Director and Photography)
This project redefined how Metsä Wood presents its Spruce Plywood product, shifting away from the traditional bulk-product approach. Showcasing the material’s beauty and versatility, positioning it as a premium choice for modern construction and elevating the brand’s image.