Muoto — Brand and identity for a wood fibre based packaging material innovation by Metsä forestry company.
Awards: D&AD Pencil 2023
Role: Design Direction, Art Direction, Strategy
The new 3D moulded packaging technology turns renewable Finnish wood-fibre into clean, sustainable packaging forms for large scale production to challenge problem plastics. The new name and visual identity was created to connect the forest sourced raw material and its functional, robust packing properties.