Muoto — Moulding a packaging brand for a wood fibre innovation by Metsä forestry company
Awards: D&AD Pencil 2023
Role: Design Direction, Art Direction, Strategy
The new 3D moulded packaging technology turns renewable Finnish wood-fibre into clean, sustainable packaging forms for large scale production to challenge problem plastics. The new name Muoto (meaning ‘Form’ in Finnish) and visual identity was created to connect the forest-based raw material and its functional, robust packing properties.