Resand — Transforming a small recycling start-up to a purposeful technology brand. A complete brand renewal built to better match their bold mission to stop industry sand waste.
Awards: Red Dot Brand Design 2024
Role: Design Direction, Strategy
Previously known as Finn Recycling, the company develops a novel technology to clean and reuse waste sand for metal foundries. We rebranded them as Resand, to simplify their intent and created a new brand direction to match their circular story. A bold visual identity was inspired by their technology and sand material. The design elements reference Resand's machinery and process, with a modern typeface featuring sand-like details and a color palette symbolizing the transformation from used to clean sand.