Son of a Punch — A visual identity direction and design for Son of a Punch bar and restaurant company, new website redesign, social media and image concept.
Role: Graphic Identity, Creative Direction, Website Design Typography and logo form language is crafted to evoke the classic curves and elegant stems of cocktail glasses and punch bowls. An eclectic colour palette and colour-rich imagery bring a juiciness and flavour, blended together to portray the energy of cocktail bars, mixology and the excitement of SOAP’s cocktail experiences.