SOAP — Joseph Bayne — Design & Creative Direction

Joseph Bayne
Design & Creative Direction

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SOAP — A flavourful brand identity for Son of a Punch cocktail bar and restaurant company

Role: Graphic Identity, Creative Direction, Website Design

I was approached to create a new visual identity for the popular cocktail bar and restaurant collective, in need of a more unified and punchier brand. One that could front both the restaurant holding company and their public facing cocktail and catering business.

Typography and logo form language is crafted to evoke the classic curves and elegant stems of cocktail glasses and punch bowls. An eclectic colour palette and colour-rich imagery bring a juiciness and flavour, blended together to portray the energy of cocktail bars, mixology and the excitement of SOAP’s cocktail experiences.

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